PROJECT SUM
DMZ PEACE TRAIN MUSIC FESTIVAL 2023
MUSIC FESTIVAL IN CHEORWON, KOREA
Key Visual, Application
DMZ PEACE TRAIN MUSIC FESTIVAL 2024
MUSIC FESTIVAL IN CHEORWON, KOREA
Key Visual, Application
Bunny Land ᕱᕱ
New Jeans POP-UP EVENT W. SPOTIFY
Key Visual, Application
ETUDE
COSMETIC BRAND’S SEASON PRODUCT
Logo, Package
GyungTanSung
RESTAURANT
Identity, Logo, Application
Yimwon
CAFÉ
Identity, Logo
NoPlasticSunday
GOODS BRAND
Artdirection, Package, Photo
Namma Museum CAFÉ
Identity, Logo
Sweet Town CAFÉ
Identity, Logo
Identity, Logo
Identity, Logo
Art Direction, Identity, Logo, Package
Graphic, Visual Guide, Application
Identity, Naming, Logo
B-side
TITLE SUM
POSTER FOR RE/SEARCH POP-UP
AT SEENDOSI RE/search that has been producing zines and music about punk culture since 1977
AT SEENDOSI
GRAPHIC T-SHIRTS Triangle-studio × Saintpain 2024 SS
POSTER FOR 〈World On A Plate〉
Cultural exchange events between Russia and Korea 〈World On A Plate〉 exhibition 2024.9.26 – 29, Vladivostok
MY DJ DEBUT PARTY POSTER DJ Party ‘Like the First time’ at Itawon Lovehaus
POSTERS
Self initiated work
© 2025 Studio S.O.F. All rights reserved
스페이스 임원은 경북 경산에 있는 카페이다. 세 채의 박공집과 중간의 정원으로 이루어진 건축적 특징을 벗삼아 세채의 박공집이 만든 느슨한 연결로 이어진 잘 가꾼 정원으로 초대한다는 컨셉을 설정하였다. 교외 카페의 여유로움과 자연스러운 풍경을 브랜드 무드에 반영하였으며, 로고타입은 러프한 스케치에서 출발해 정원에 심어진 자작나무를 닮은 모양으로 다듬었다.
Project Manager : Dongyun Park
Brand design : Soyeon kim, Miae Bae
Space design : Yeongsik Oh
Photo : ton.d studio
Space Imwon is a cafe with three gable-roofed houses and a central garden. The concept focuses on the seamless connection between the houses and the sophisticated garden. Reflects the relaxed atmosphere of the natural landscape into the brand mood. at the same time the logo is inspired by the form of a birch tree resembling those planted in the garden.