PROJECT SUM
DMZ PEACE TRAIN MUSIC FESTIVAL 2023
MUSIC FESTIVAL IN CHEORWON, KOREA
Key Visual, Application
DMZ PEACE TRAIN MUSIC FESTIVAL 2024
MUSIC FESTIVAL IN CHEORWON, KOREA
Key Visual, Application
Bunny Land ᕱᕱ
New Jeans POP-UP EVENT W. SPOTIFY
Key Visual, Application
ETUDE
COSMETIC BRAND’S SEASON PRODUCT
Logo, Package
GyungTanSung
RESTAURANT
Identity, Logo, Application
Yimwon
CAFÉ
Identity, Logo
NoPlasticSunday
GOODS BRAND
Artdirection, Package, Photo
Namma Museum CAFÉ
Identity, Logo
Sweet Town CAFÉ
Identity, Logo
Identity, Logo
Identity, Logo
Art Direction, Identity, Logo, Package
Graphic, Visual Guide, Application
Identity, Naming, Logo
B-side
TITLE SUM
POSTER FOR RE/SEARCH POP-UP
AT SEENDOSI RE/search that has been producing zines and music about punk culture since 1977
AT SEENDOSI
GRAPHIC T-SHIRTS Triangle-studio × Saintpain 2024 SS
POSTER FOR 〈World On A Plate〉
Cultural exchange events between Russia and Korea 〈World On A Plate〉 exhibition 2024.9.26 – 29, Vladivostok
MY DJ DEBUT PARTY POSTER DJ Party ‘Like the First time’ at Itawon Lovehaus
POSTERS
Self initiated work
© 2025 Studio S.O.F. All rights reserved
경탄성은 대구의 퓨전 한식당입니다. 〈경탄성〉은 놀라움의 소리를 뜻한다.
기분 좋은 식사를 했을 때 내뱉는 외마디 감탄사와 같은 응축된 맛의 폭발을 그래픽 모티브로 표현하고 그 순간의 느낌을 담아 한글 로고타입을 만들었다.
Brand design : Soyeon kim
Space design : Yeongsik Oh
Photography : Seokju Hwangbo
Gyungtansung is a fusion Korean restaurant in Daegu.
[Gyungtansung] means a sound of great surprise
It's like an exclamation when you have a good meal.
The condensed explosion of flavors is brought into a graphic motif.
And created a Korean logotype that captures the exciting feeling.