SPREAD OF FIRE

S.O.F is a graphic design studio to create
an honest and vibrant expression of project’s mission.
Open for business. Feel free to reach out!
offering design and art direction services.

SPREADOFFIRE@GMAIL.COM

〈LikeBel〉 Identity, Logo, Package, Art Direction 2025
LikeBel은 Z세대를 위한 코스메틱 브랜드로, 메이크업을 통해 일상의 무드를 전환하고 상상의 무대 위 주인공이 되는 경험을 ‘매일 새로운 나를 발견한다’는 컨셉과 소녀스럽고 상쾌한 무드를 가진 브랜드입니다.
나를 중심으로 언제나 새로운 모습을 모습을 발견하며 변화를 향해 나아가는 의미를 담아 대문자 I의 형태에 경쾌한 곡선을 합쳐 담은 핵심 심볼 ‘B’는 단독 혹은 아우라 형태로 심볼 플레이되며, 패키지 구조에 맞춰 유기적으로 적용됩니다. 브랜드 스토리, 버벌 브랜딩, 패키지 디자인, 아트디렉션을 담당했습니다.

TRIANGLE-STUDIO
Art Direction: Kisung Jang
Design: Soyeon Kim, Hansol Park, Dajeong Lee
Product photographer : Fall Min
Look Book photographer : Lim Ji hyun
Model : Yumin Kim

LikeBel is a cosmetic brand for Gen Z inspired by the idea of discovering a “New Me” every day.
Designed an integrated brand system covering logo, packaging, color, and tone of voice.

Key elements include symbolic play with the “B” logo, a pastel aqua palette, and intuitive heart motifs that reflect product colors. The identity conveys a fresh and fluid sense of self-exploration.

SPREAD OF FIRE S.O.F is a graphic design studio to create an honest and vibrant expression of project’s mission. Open for business. Feel free to reach out! offering design and art direction services. SPREADOFFIRE@GMAIL.COM

PROJECTSUM

Bunny Land ᕱᕱ

TITLESUM

© 2025 Studio S.O.F. All rights reserved

SPREAD OF FIRE

S.O.F is a graphic design studio to create
an honest and vibrant expression of project’s mission.
Open for business. Feel free to reach out!
offering design and art direction services.

SPREADOFFIRE@GMAIL.COM